ENGAGING OUR STAKEHOLDERS
A stakeholder can be defined as an individual, group or institution that has a vested interest in how our company operates and manages economic, environmental and/or social issues and risks. At NextEra Energy, our stakeholders include our employees, our customers, government/agency officials, our investors and shareholders, our suppliers, our consultants, environmental groups, members of the media, our business partners and nonprofit organizations that help the communities we serve.
We engage our stakeholders through various methods including:
· Outreach meetings;
· Web and email;
· Public engagement programs;
· Executive contact program;
· Social media;
· Customer care center;
· Open houses;
· Employee and customer surveys;
· Customer account satisfaction tracking;
· Materiality analysis;
· Shareholder meetings;
· Analyst meetings;
· Government relations;
· Visitor centers and
· Direct mail.
We understand the value of listening to our stakeholder constituencies and considering their views before making key decisions. In short, stakeholder engagement is critical to our success. Our stakeholders truly have a stake in our business, and we believe strongly that engaging our stakeholders will lead to a better process, greater community support and better outcomes for all.
Though our company continuously engages with our multiple stakeholders in numerous ways, our team felt that conducting a materiality assessment would serve at least two immediate purposes. It would give us yet another lens into the views of a sample of our stakeholders and it would help us ensure that we included in our corporate responsibility report those issues that were important to those stakeholders.
We worked with MetaVu, Inc. and CRD Analytics to complete the materiality assessment as part of an overall corporate reporting performance diagnostic, which identified opportunities for short-term improvement and also a longer-term view to more closely link reporting with core business operations.
The diagnostic included:
In addition, we reviewed and incorporated reporting expectations of the Global Reporting Initiative, as well as aspects of the Sustainability Accounting Standards Board and the International Integrated Reporting Council reporting frameworks.
To complete the materiality assessment, we held a series of workshops to identify the universe of stakeholder groups, both internal and external, as well as the different sustainable development issues for NextEra Energy. These issues were then structured into a formal stakeholder analysis tool and stakeholders were surveyed to determine whether issues were of no importance, low importance, medium importance or high importance. We received responses from nearly 140 stakeholders, allowing us to quantitatively rank 33 issues across our value chain.
While some of the issues scored differently than we expected, the top 10 issues were:
We have derived good value by employing the concept of materiality in our corporate responsibility and sustainability work at NextEra Energy, so we plan to use this idea of a materiality assessment in the future as we continue to engage with our many and varied stakeholders across North America.