Partly in response to the realities of the Great Depression, the company reduced rate costs for 149 of the Florida cities it served.
The company’s efforts on the home front during World War II did not go unnoticed. On Feb. 1, 1944, Admiral W.R. Munroe, commandant of the Seventh Naval District of the United States Navy, presented FPL with the Citation for Meritorious Wartime Service.
The company introduced the cartoon character Reddy Kilowatt as the company mascot. It remained in place until 1975.